Insights

A lot is said about how secure Davos is during the World Economic Forum . And in many respects, that reputation is deserved. There is a significant security presence layered throughout the town. Access routes into the valley are controlled. There are checkpoints on approach roads. Inside the town, you’ll see a mix of local police, federal units, specialist teams, and additional resources brought in specifically for the event. Alongside that sits diplomatic security for world

Social media has reshaped modern visibility. It has created global brands overnight, turned private individuals into public figures, and blurred the line between personal life and public consumption. Influence today is no longer associated with just celebrities — entrepreneurs, athletes, executives, and everyday individuals can all command significant attention. What is discussed far less is the risk layer that comes with this visibility. Not reputational risk. Not brand risk

For years, one sentence has echoed through the private rooms, quiet offices, and boardrooms of wealthy families whenever the subject of security, exposure, or protective strategy is raised: “But nobody knows who we are.” It is a belief rooted in a different era — a time when anonymity was easier to preserve, when homes were local, travel was infrequent, and the boundaries between private life and the outside world were more defined. But that era is long gone. What remains is

You can have everything—global real estate, private jets, legacy investments, foundations, elite advisors. But if you don’t have clarity , continuity , and quiet control , then you’re not truly wealthy. You’re simply exposed. Over the past two decades, I’ve walked alongside and addressed the concerns of some of the world’s most influential families. And I’ve learned this: The most serious threats aren’t the ones on the front page. They’re the ones no one talks about. They hid

“We’re not public figures.” “We don’t post online.” “No one even knows who we are.” I hear this often — from UHNW families, advisors, private staff, and executives. On the surface, it makes perfect sense. If you’re not splashed across the press or chasing followers, you’re assumed to be ‘low risk’. You’re private. Discreet. Protected by anonymity. But here’s the uncomfortable truth: Risk doesn’t require fame. It only requires visibility — and the wrong kind of attention at th

When something goes wrong, most families and their advisors immediately focus on response. They look for experts, try to plug the gaps, and work to contain whatever has already been exposed. But once you’re reacting, it’s already too late. The damage — whether to safety, reputation, or long-term stability — has already taken root. Across more than 25 years and over 100 countries, working with governments, multinational organisations, and some of the world’s most private famil