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For years, one sentence has echoed through the private rooms, quiet offices, and boardrooms of wealthy families whenever the subject of security, exposure, or protective strategy is raised: “But nobody knows who we are.” It is a belief rooted in a different era — a time when anonymity was easier to preserve, when homes were local, travel was infrequent, and the boundaries between private life and the outside world were more defined. But that era is long gone. What remains is

You can have everything—global real estate, private jets, legacy investments, foundations, elite advisors. But if you don’t have clarity , continuity , and quiet control , then you’re not truly wealthy. You’re simply exposed. Over the past two decades, I’ve walked alongside and addressed the concerns of some of the world’s most influential families. And I’ve learned this: The most serious threats aren’t the ones on the front page. They’re the ones no one talks about. They hid

“We’re not public figures.” “We don’t post online.” “No one even knows who we are.” I hear this often — from UHNW families, advisors, private staff, and executives. On the surface, it makes perfect sense. If you’re not splashed across the press or chasing followers, you’re assumed to be ‘low risk’. You’re private. Discreet. Protected by anonymity. But here’s the uncomfortable truth: Risk doesn’t require fame. It only requires visibility — and the wrong kind of attention at th

This week, I had the privilege of attending the Global Family Office Investment Summit in Cannes , an event that has rightly become one of the world’s most respected gatherings for ultra-high-net-worth families, royal households, family offices, and their most trusted advisors. The summit, led with passion and precision by Anthony Ritossa , was not just another meeting of minds. It was a place where legacies were discussed, responsibilities acknowledged, and new opportunities

When something goes wrong, most families and their advisors immediately focus on response. They look for experts, try to plug the gaps, and work to contain whatever has already been exposed. But once you’re reacting, it’s already too late. The damage — whether to safety, reputation, or long-term stability — has already taken root. Across more than 25 years and over 100 countries, working with governments, multinational organisations, and some of the world’s most private famil

Over the past two decades, I’ve had the privilege of working inside some of the world’s most prominent and complex environments — from private celebrations in remote destinations to international conferences, world summits, the Super Bowl, Mobile World Congress, the World Economic Forum, the Golden Globes, the Academy Awards, and Formula 1 races across multiple continents. These occasions are far more than gatherings. They are high-stakes moments where image, reputation, and

For the families and business teams we support, day-to-day operations move quickly. Travel, residences, staff, projects, security considerations, and commitments across regions all require coordination. When these pieces fall out of sync, friction appears—usually at the wrong moment. What our clients want is not noise or another firm to manage. They want steady, intelligent support that integrates quietly with their existing structure. They want clarity, good judgement, and a

At Ascot Privé , protection is never about making an entrance. It’s about becoming part of the environment—unseen, unfelt, yet undeniably effective. For more than two decades, our founder and team have supported high-profile individuals across 130+ countries: from world-renowned entertainers and global business leaders to international royalty and diplomatic figures. What we’ve learned—what we live by—is simple: True protection should integrate into a client’s life, not disru

For more than two decades, I’ve worked alongside some of the most accomplished and influential individuals in the world — Fortune 100 CEOs, foreign royals, private families with generational wealth, and individuals whose lives operate with a pace, pressure, and discretion that most people will never fully understand. My role, whether overt or in the shadows, was never just about delivering a service. It was about absorbing everything — watching how they move, listening to wha

When an American family decided to pause their busy routine and explore East Africa, they didn’t want a packaged itinerary. They wanted a journey that felt considered, safe, unique to them, and free from the pressures that often accompany international travel with children. From their refined departure in Manhattan to four nights at Dubai’s Jumeirah Al Naseem, and then on to a private safari experience in Tanzania, Ascot Privé was engaged to manage every stage behind the scen